Project Description
JOOB Activewear
01 – Overview
Objective
JOOB is activewear for those who put themselves out there: Stylish, environmentally-friendly, and versatile clothing that can be worn wherever adventure takes you. The company’s name comes from an Americanized spelling for the Thai word for “kiss,” an homage to its commitment to supporting the Thai people and a call-to-action to kiss life and the planet. We worked with JOOB’s founders to develop a strong, versatile logo and brand identity that told this unique story.
REQUIREMENTS
Brand Identity
Logo
Web Design
Videography
Color
Typography




02 – Identity System
The Logo
John and Nicha knew that with this new company, they were committed to giving back to the economy and offering opportunity to people in Thailand, where Nicha is from. The Indian elephant has been a significant icon of Thai culture for centuries and is considered a sacred animal in the practice of Buddhism – it is featured heavily in Thai art and emblems and is the country’s national animal. It also became an endangered animal in the 1980s. For these reasons, it was an ideal emblem for the JOOBs origin and its commitment to giving back to the planet.

03 – Style
Color & Typography
04 – Campaign
Kickstarter Project
Ready to get started?
So are we! Let’s start with a 30-minute call to talk about your project goals.
Psst. Or you could email Merithot’s CEO directly at Benjamin@Merithot.com