Many people who know me always exclaim, “You’re an artist!” This, while flattering, isn’t an exact representation of what Merithot Marketing is about. While it’s true that we create work that’s artful, I prefer to view branding as a science.
Defining your business’s brand is one of the most critical steps you can take to advance your company and up your marketing game. Unfortunately, there’s a lot of misinformation out there about what exactly a brand is.
An excellent website is both beautifully designed and effective at converting site visitors. But not every site manages to convert - and it’s usually not because your business model isn’t good.
There are hundreds of thousands of articles out there about how a blog can help your business. I genuinely believe them to be accurate. A business blog can do so much for your website and your brand presence.
You’re so excited about getting started, and you have so many wonderful ideas - it’s often difficult to slow down and truly evaluate whether the agency you’re working with is, well, any good.